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The Weeknd – Instagram Filter

Whilst studying motion graphics with Created Academy, the brief of creating social media content for an Instagram music campaign was set by George Dyson from Greedy Goons. For the campaign I created an Instagram filter using Illustrator and Spark AR, where users are given a song by The Weeknd at random that defines the soundtrack to their life. The filter was approved by Instagram and has been opened over 45,000 times.