Whilst studying motion graphics with Created Academy, the brief of creating social media content for an Instagram music campaign was set by George Dyson from Greedy Goons. This was a team project in which we initially created our own brand guidelines to follow, so that we could keep our work consistent. For the campaign I created an Instagram filter using Illustrator and Spark AR, where users are given a song by The Weeknd at random that defines the soundtrack to their life. The filter was approved by Instagram and has been used over 100,000 times.
