Role
Digital Manager & Creative Lead
After Effects · Premiere Pro · Brand Direction
Overview
Akxellera is a fitness and performance coaching brand I run alongside my partner Arek. As Digital Manager & Creative Lead, I oversee the entire digital presence for both Akxellera and @arek.streich. I shape the visual identity, produce motion graphics, and edit impactful content across multiple platforms.
My work spans brand campaigns, educational content, app visuals, and high-engagement social edits.
What I Delivered
I lead creative production and digital strategy across both the Akxellera brand and Arek’s personal social platforms.
My responsibilities include:
• Editing short-form content for @arek.streich across TikTok, Instagram Reels and YouTube Shorts
• Designing motion graphics that make coaching concepts easy to understand
• Creating branded animations for the Akxellera app, website and marketing
• Managing content strategy and digital planning across platforms
• Overseeing brand consistency, UX visuals and storytelling direction
• Thumbnail creation, pacing optimisation, typography, rhythm and on-screen design
• Developing a cohesive visual identity shared across both the business and personal brand
Creative Approach
Akxellera’s philosophy centres on balanced progression. I translate this into a visual style built on clarity, structure and momentum. For the main brand, I focus on clean motion, strong typography and dynamic pacing to keep educational content engaging and easy to digest.
In contrast, Arek’s personal content (@arek.streich) gives me space to explore more playful and creative edits. I use humour, pop-culture references and stylised transitions to match his personality and connect with a wider audience. This includes entertainment-driven pieces like the GTA-themed gym edit, where I blend motion graphics, sound design and world-building to create a fun and unexpected twist on fitness content.
Impact
Through my digital and creative direction, I have helped Akxellera and @arek.streich achieve the following:
• Build a strong and unified visual identity
• Grow reach and engagement across social platforms
• Present complex fitness and performance topics visually and simply
• Support the build and launch of the Akxellera app and website
• Strengthen brand recognition and audience connection through design-driven storytelling
Featured Work
