It’s not every day that 50 years of French Connection is celebrated. The global retailer and wholesaler of fashion clothing, accessories and homeware has been inspiring, exciting, and connecting since 1972. To celebrate, a digital FC50 digital magazine was created – telling the brand story and celebrating the anniversary through their most-loved campaigns, iconic moments, and words from their wider community.
After supporting the development of the zines layout created by the team at FC and Cory Barrett (CBGC), I was then able to add my motion magic, bringing the zine to life. Adding subtle effects and movements along with archived footage to each page using Adobe After Effects, I then brought these animated pages into Cinema 4D as materials, applying them to a 3D zine. The final animated page turning zine was then arranged in various cuts and aspect ratios in order to be featured on the website homepage, blog and social media channels.